Assistance Prof. Dr. Phattarawan Tantong Lecturer from Business Administration, School of Management, project leader of “The use of brands and identities of tourist destinations in southern Gulf of Thailand as a guideline for tourism marketing for Thai and foreign tourists.” have attended International Tourism Borse (ITB 2018) which has been held from 7-11 March 2018 in Berlin, the Federal Republic of Germany. The project leader has reported on the activity and progress of the project to the Minister of Tourism and Sports. Delegation team member has coordinated and cooperated with Tourism Authority of Thailand (TAT), Tourism Authority of Thailand (TAT), Samui Branch and Surat Thani Branch, Tourism Authority of Thailand (TAT), Prague office and the Tourism Promotion Association of Koh Samui. For this trip.
Project activities have distributed potential tourism brochures in the southern Gulf of Thailand. 10 tourist destinations in 5 provinces are Chumphon, Surat Thani, Nakhon Si Thammarat, Phatthalung and Songkhla. In the topic “10 Wonders in Ao Thai – Gulf of Thailand” The project leader has handed in brochure and online information to promoted tourism to representatives of Tourism Authority of Thailand (TAT) in Europe such as Tourism Authority of Thailand (TAT), Office Frankfurt, Tourism Authority of Thailand (TAT), office of Prague and the office of International trade Promotion at Prague. This will help European tourists get to know and interested in other tourist attractions in the Gulf of Thailand than Koh Samui. As a result, this project aims to increase revenue and create competitive advantage for the southern Gulf of Thailand.
Asst.Prof.Dr. Phattarawan Tantong received research grant from the Bureau of the Budget in 2018 through Walailak University total of 4,170,000 Baht (four million one hundred seventy thousand Baht). There are 4 delegates from Walailak university join this business trip that include;
1. Dr. Piya Parnphumeesup
2. Mrs. Wilawan Dungtripop3. Mr. Hussen Niyomdecha
4. Asst.Prof. Somjai Nupueng