School of Management (SM)’s lecturer, Dr Wasin Praditsilp, and students participated in the FEB-SM Summer School between 23 May and 3 June 2022 at the Faculty of Economics & Business (FEB), Universitas Pembangunan Nasional Veteran Jakarta (UPNVJ) in South Jakarta, Indonesia. The program is a collaborative program under the staff and student mobility initiatives, Walailak University. It is designed to develop students from SM, Walailak University and FEB, UPNVJ to be global citizens as well as bridging two schools and institutions with bonds of international collaboration.

On 28 May 2022, the SM and FEB lecturers and students visited House of Roti Jani in Depok city, Jakarta as part of the summer school field visit. House of Roti Jani is a micro enterprise, run by a couple who have passion in Indonesian/traditional and western patisserie. Its business model is a ‘made-by-order’ online store to serve fresh baked products. The orders began from friends and colleagues via WhatsApp in 2018. It now fully operates as the well-known online cake and bakery store for customers in Java (the main island in Indonesia.)

House of Roti Jani’s vision is to be a leader in the bakery industry in Indonesia with a mission to provide optimal benefit to the surrounding community. Rizki Arianto and his wife baked their first box of bolen (an Indonesian sweet like Chinese Bing filled with fresh banana) in their house’s tiny kitchen. House of Roti Jani in 2022 has seven kitchens located in the Pearl Garden community in Depok. Rizki selected neighbours by himself, asking people with no jobs and the senior to bake sweets for him. Each kitchen bakes specific types of sweets, depending on the house owners’ expertise and/or preferences. House of Roti Jani has connected people in the community, brought people back home, created pride in traditional sweets and honours in the hearts of the seniors, and established strong community, creative, and digital economies in Depok. And all began from the tiny kitchen in Rizki’s house.

After the special lecture by Rizki, the SM and FEB students reviewed the House of Roti Jani’s business model and excavated the sustainabilityfactors in Rizki’s business management techniques. House of Roti Jani grows business using its community and people as the foundation – It grows together with the community. This model builds a more sustainable community and supports many SDGs (Sustainable Development Goals) by the United Nations. It reduces poverty (SDG1), creates decent work and economic growth (SDG8), reduces inequalities among people in the community (SDG10), and eventually creates a sustainable community (SDG11), making House of Roti Jani one of the best case studies for management students.