TH: หลักสูตรบริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจและการเงินยุคดิจิทัล

EN: Bachelor of Business Administration Program in Business Management and Finance in Digital Era


TH: ชื่อเต็ม บริหารธุรกิจบัณฑิต (การจัดการธุรกิจและการเงินยุคดิจิทัล)  ชื่อย่อ บธ.บ.(การจัดการธุรกิจและการเงินยุคดิจิทัล)

EN: ชื่อเต็ม Bachelor of Business Administration (Business Management and Finance in Digital Era) ชื่อย่อ B.B.A. (Business Management and Finance in Digital Era)


The Business Administration Program committed to producing graduates who be able to integrate knowledge, skills, professional ethics and social responsibility. They also have basic knowledge to study at high level and enhance academic excellence with practical experience through cooperative education. As well as knowing the dynamics of the business environment and can apply knowledge to the reality of society.

Desirable Characteristics of the Course

1. Graduate must have knowledge, skills, and expertise in business administration.
2. Graduate have to be a professional ethical person and with social responsibility.
3. Graduate must be able to apply knowledge to the reality of society.

Career path

1. Financ : Financial Management, Banking , Investment and Financial Consultants and etc.
2. Human Resource Management and Development : Human Resource Management, Human Resource Development, Training, HR generalists, HR Consultants and etc.
3. Marketing : marketing expert , Customer Relation, Advertising work, Public relations
4. Logistics : Logistics and Supply Chain, Planning, Purchasing, Procurement, Transportation. In addition, they can also engage in private business or other related business tasks as well.

Study path

Graduates will be potentially ready to study for a master and doctoral degree in business administration and related fields both in Thailand and abroad institutions.


Tuition fee per trimester 14,400.- Baht
Overall tuition fee 172,800.- Baht

Program structure

Graduation requirement 153 credits (4-year program) 
1. General Education Courses40 credits
 (1) Language and Communication20 credits
 (2) Humanities and Social Sciences12 credits
 (3) Health4 credits
 (4) Science and Mathematics4 credits
 (5) Information Technology4* credits
 Remark * Excluded in course structure 
2. Specific Required Courses131 credits
 (1) Core Courses in Business74 credits
 (2) Major Courses40 credits
 (2.1) Finance  
(2.2) Human Resource Management and Development
(2.3) Marketing
(2.4) Logistics
 (3) Cooperative Eduation17 credits
3. Free Elective Courses8 credits

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