Bachelor of Business Administration in Tourism and Hospitality Management
in Digital Era
Program
TH : หลักสูตรบริหารธุรกิจ สาขาการจัดการการท่องเที่ยวและการบริการยุคดิจิทัล (หลักสูตรปรับปรุง พ.ศ. 2565)
EN : Bachelor of Business Administration in Tourism and Hospitality Management in Digital Era.
(Used for students in the academic year 2022 – 2023)
Degree
TH : บริหารธุรกิจบัณฑิต (การจัดการการท่องเที่ยวและการบริการยุคดิจิทัล)
TH : บธ.บ. (การจัดการการท่องเที่ยวและการบริการยุคดิจิทัล)
EN : Bachelor of Business Administration (Tourism and Hotel Management)
EN : B.B.A. (Tourism and Hospitality Management in Digital Era)
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Educational Philosophy
Academic Excellence with Professional Skills.
Course objectives
The course aims to cultivate graduates in the tourism and hospitality industry with the following characteristics and competencies:
– Possess ethics, morality, service-mindedness, and social responsibility in accordance with professional ethics.
– Have academic knowledge and professional skills in tourism and hospitality, with the ability to work, serve, and manage at the international level and be recognized.
– Have the ability to analyze situations, apply knowledge and reason, and make appropriate judgments when faced with various situations.
– Have a good personality, be able to work with others at all levels, and continuously develop themselves in terms of knowledge and professional skills.
– Have the ability to use digital information technology for data collection, analysis, and presentation appropriately.
– Able to communicate in at least one foreign language, especially English, and communicate cross-culturally as appropriate.
– Have knowledge and skills in using basic mathematical techniques for data processing and analysis for planning, management, and work development.
– Have knowledge and abilities in problem analysis, research design, and research implementation for the benefit of work and profession.
The strengths or highlights of
the curriculum that foster competitiveness.
The Tourism and Hospitality Management in Digital Era Program (Revised Curriculum, AD 2022) recognizes the changes in the tourism and hotel industries in the digital age that have impacted a country’s competitiveness. Graduates must possess the core competencies of knowledge, ability, academic excellence, and a positive attitude, as well as service psychology and high-value service under the Thai identity (Thai ness). The highlights of graduates in the tourism and hotel industries are professional management, business development, value-added tourism products and services, good English communication skills, and interpersonal communication skills through active learning. Graduates can apply the following modern technologies: big data and artificial intelligence (AI), meeting the needs of the global tourism and hotel industries.
Occupations that can be pursued after the completion of studies
- Tourism career
· Tourism Planning and Development
· Tourism Policy and Planning Analyst
· Travel marketer
· Tour leader, tour guide, travel experience manager route designer
· Travel business personnel, Travel Agent and Ticketing Business
· Online Travel Agency (OTA) Personnel
- Hotel career
· Hotel business personnel such as front desk staff, experience manager, housekeeping staff, sales and marketing staff, human resources staff, training and development staff, etc.
· Spa and wellness personnel such as reception and customer care Spa therapists, etc.
· Restaurant and bar personnel such as food and beverage service personnel, customer service personnel, stewardess, bartenders, baristas, etc.
- Service career
· Airline and airport business personnel such as ground attendants, ground operator, flight attendant, public relations and customer care officer.
· Organizers of meetings, seminars, events and exhibitions both physically and online.
· Crew on cruise ship.
- Entrepreneurs and other occupations related
· Tour operators, accommodation, hotels, resorts, food and beverages Meetings and Events.
· Travel bloggers or vloggers
· Lecturers, researchers, academics in tourism education.
Tuition Fees:
Academic years 1-3: 20,400 Baht per semester.
Academic year 4:16,400 Baht per semester.
*The semester fee includes field trips and study aboard.
– Field trips (at least 9-10 trips)
– International experience (at least 1 trip)
– Special Lecturer, guest speaker, experts.
Course Structure
Subject category | Course credits revised for academic year 2022 |
1. General education curriculum, not less than. | 40 credits |
1.1. Thai Language | 4 credits |
1.2. Foreign language courses | 16 credits |
1.3. Humanities and Social Sciences | 4 credits |
1.4. Ministry of Science and Technology | 4 credits |
1.5. Sports and Health | 2 credits |
1.6. Business and Operations | 3 credits |
1.7. Information Technology | 7 credits |
2. Specific Required Courses, not less than | 139 credits |
2.1. Professional basic courses | 30 credits |
2.2. Compulsory courses | 54 credits |
2.3. Elective courses | 38 credits |
2.3.1. Professional Foreign Language | 19 credits |
2.3.2. Specific interest groups | 19 credits |
3. Cooperative education. | 17 credits |
4. Free Elective Courses, not less than. | 8 credits |
Number of credits Total throughout the course, not less than | 187 credits |