International Coorperation Activities
School of Management Presents High-Quality Research at the “Walailak – Senate” Collaboration
School of Management Presents High-Quality Research at the “Walailak – Senate” Collaboration Platform Linking Academic Knowledge to Policy Development On 16 June 2025, Walailak University hosted a study visit and discussion session as part of a collaborative initiative between the Senate Secretariat Office and Walailak University, aimed at linking academic research and knowledge to support evidence-based policy development. The event took place at Moklan Conference Room, Professor Dr. Vitit Srisaan Building, Walailak University. The event was honored by a welcome speech from Professor Dr. Sombat Thamrongthanyawong, President of Walailak University, and an opening address by Mr. Peerapot Rattanamalee, Deputy Secretary-General of the Senate. Following the opening ceremony, a policy-focused discussion was held under the topic:“Strategic Direction for Academic–Government Collaboration in Developing a Research-Based Policy Platform”The discussion emphasized the co-creation of a shared academic database and the integration of research outcomes into the public policy process. A key highlight of the event was the presentation of selected research projects by Walailak University faculty members. Notably, research from the School of Management garnered strong interest, including: “Marketing Development for the Tourism and Service Industry in High-Quality Health Tourism Routes”by Associate Professor Dr. Siwarit PhongsakornrangsinThis project aims to elevate the health tourism sector by designing products and services that meet the needs of high-end tourists. It also focuses on developing a sustainable marketing model rooted in research-based data and insights. “Upgrading Tourism Database Management and Promoting Local Identity Towards a Provincial Branding Strategy in Krabi and Adjacent Areas”by Assistant Professor Dr. Phimlapat PhongsakornrangsinThis study highlights strategic database management for area-based tourism, with an emphasis on transforming cultural and service-based strengths into provincial identity to enhance long-term sustainability in Andaman coastal regions. These research presentations demonstrated Walailak University’s capacity to generate impactful academic work that aligns with national policy needs and provides practical value
The Digital Marketing & Brandind Program The activity aimed to provide students with an opportunity to learn about international marketing in Singapore’s business district
The Digital Marketing & Brandind Program, School of Management, organized the project “Promotion and Development of Students in the Digital Marketing Program” (Activity: Overseas Study Visit for MKT62-323 International Marketing). The activity aimed to provide students with an opportunity to learn about international marketing in Singapore’s business district from December 11-14, 2024. The program included activities that allowed students to gain knowledge of digital marketing through a Walk Rally and explore the business district, drawing inspiration and insights from professional brand creators. The details of the activities are as follows: December 12, 2024 Visited Merlion Park and Marina Bay Sands, a significant landmark in Singapore, home to the Merlion statue, the Marina Bay Sands hotel, and a world-class shopping mall. Students also explored Chinatown, where they learned about the culture and marketing of the Chinese community in Singapore through its shops and markets offering local products and souvenirs. Additionally, the group visited Clarke Quay, a business area known for its unique branded restaurants. December 13, 2024 Visited Changi Airport, a prime example of global branding and marketing. The group also toured Orchard Road, Singapore’s major commercial street, which features luxury shopping malls and high-end retail stores, providing further insights into marketing and retail strategies. Facebook Comments
Logistics Management Program at Walailak University Signs MOU with SC Group Co., Ltd. to Enhance Workforce Competencies
On Thursday, November 21, 2024, Logistics Management Program, Walailak University signed a Memorandum of Understanding (MOU) with SC Group Co., Ltd. The ceremony, held at the university, was attended by Professor Dr. Sombat Thamrongthanyawong, President of Walailak University. Professor Dr. Sombat appointed Assistant Professor Dr. Pimlapas Pongsakornrungsilp, Dean of the School of Management, to represent the university in the agreement, alongside faculty members of the Logistics Management program. The collaboration aims to jointly develop the competencies of the national workforce, ensuring that individuals can adapt to the evolving demands of society and the global economy. Furthermore, the MOU seeks to strengthen the country’s competitive capabilities by leveraging the specialized expertise of both parties to maximize mutual benefits. Special thanks were extended to SC Group, represented by Khun Suphanin Boonla, Human Resources Manager, and Khun Korakhanok Jaisan, Recruitment Supervisor, for their participation in the signing ceremony. SC Group also took the opportunity to introduce the company to Walailak University students, particularly those in their third year, who are seeking internship opportunities for the 2024-2025 academic year. This partnership represents a significant step toward strengthening the relationship between academia and industry, aiming to promote practical learning experiences and enhance the skill sets of future professionals in the logistics and management fields. #SMWU #WBSWU #ลงนามบันทึกข้อตกลงความร่วมมือ #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ #สำนักวิชาการจัดการ #มหาวิทยาลัยวลัยลักษณ์ Facebook Comments
Walailak University Signs MoU with Changzhou University, China
Walailak University, represented by Assoc. Prof. Dr. Suwit Wuthisuthimethavee, Vice President Asst. Prof. Dr. Patnarin Supakorn, Director of the Center for International Affairs Ms. Supicha Vilaisri Assistant Dean for International Affairs at the School of Management proceeded to Changzhou, Jiangsu Province, to participate in a Memorandum of Understanding (MoU) signing ceremony with Changzhou University on November 4, 2024. This collaboration represents a significant step in strengthening academic relations between the two institutions. The MoU aims to facilitate knowledge exchange and enhance educational and research capabilities, contributing to academic excellence on an international level. #SMWU #WBSWU #ความร่วมมือระหว่างประเทศ #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ #สำนักวิชาการจัดการ #มหาวิทยาลัยวลัยลักษณ์ Facebook Comments