Research Facility Activities
Walailak University’s School of Management Successfully Hosted the International Conference in Management Study 2026 (ICMS 2026)
Walailak University’s School of Management Successfully Hosted the International Conference in Management Study 2026 (ICMS 2026) On March 26, 2026, the School of Management, Walailak University, successfully hosted the ICMS 2026 at the Pattarathammaporn Chamber, Walailak University Hospital, under the theme “Carbon Neutrality and Sustainability.” The conference brought together scholars, experts, and professionals from various institutions to exchange knowledge and perspectives on sustainability, innovation, business, and emerging technologies. The event began with a report address by Assoc. Prof. Dr. Pensiri Kaewthong, Head of the Research Center, followed by the opening remarks by Asst. Prof. Dr. Pimlapas Pongskornrungsilp, Dean of the School of Management. Throughout the conference, participants engaged with a range of timely and impactful topics, including Sustainable & Carbon-Neutral Tourism Development, Sustainable Marketing and Mindful Branding, Green Logistics and Low-Carbon Supply Chain Management, Sustainable Culinary Innovation and Low-Carbon Gastronomy, and AI-Driven Sustainability. The conference featured a distinguished lineup of international speakers who shared valuable insights at the intersection of technology, business, and ecology: Prof. Ricky Y. K. Chan (Keynote Speaker, Hong Kong Polytechnic University) reflected on decades of green business research and its future direction. Dr. Matteo Borghi (Keynote Speaker, Henley Business School, UK) explored the role of AI in low-carbon decision-making within tourism and service industries. Dr. Siti Rahyla Binti Rahmat (Universiti Sains Malaysia) discussed smart farming readiness in the Harumanis mango industry. Ms. Kusuma Kinglek (Executive, Aonang Princeville Villa Resort and Spa) presented a community-centered model for regional sustainability in Krabi. Dr. Phatcharasiri (Angie) Ratcharak (Greenwich Business School, UK) addressed Green Human Resource Management and strategies for overcoming resistance to change. Yan Sun (Guangzhou Xinhua University, China) examined AI resources, firm performance, and green value co-creation. Xiaolan Zhu (Guangzhou Huashang Vocational College, China) analyzed the dual effects of AI personalization on consumer privacy concerns and technology adoption.
School of Management, Walailak University joins WRC 2026 to Drive Global Innovation and Sustainability
School of Management, Walailak University joins WRC 2026 to Drive Global Innovation and Sustainability The School of Management, Walailak University actively participated in the prestigious Walailak Research Convention 2026 (WRC 2026). Held under the theme “Global Higher Education Synergy in Driving Carbon Neutrality and Sustainability,” the convention celebrated the 34th anniversary of the university’s foundation from March 25–28, 2026. On March 26, 2026, the official opening ceremony took place at the Sapphire Room, Princess Maha Chakri Sirindhorn Natural History Museum. The event was honored by the presence of Dr. Panpermsak Aruni, Deputy Permanent Secretary of the Ministry of Higher Education, Science, Research and Innovation (MHESI), who presided over the ceremony. Professor Dr. Sombat Thamrongthanyawong, President of Walailak University, delivered the welcoming remarks. Associate Professor Dr. Siwarit Pongsakornrungsilp, Vice President for Research and Innovation and Head of the Digital Marketing and Branding Department at the School of Management, presented the convention’s objectives. He emphasized the importance of fostering international collaboration to address global challenges, particularly Carbon Neutrality and Sustainable Development Goals (SDGs). Key Highlights of WRC 2026 Global Academic Network: A gathering of leading researchers and keynote speakers from over 17 countries, including Australia, the United Kingdom, the United States, Japan, and Hong Kong. Multidisciplinary Excellence: More than 15 specialized tracks were featured, showcasing cutting-edge research in management, digital marketing, and green business innovation. The School of Management’s Role: Faculty members and researchers from the School of Management actively exchanged knowledge, highlighting sustainable branding and strategic management to elevate Thai research to international standards. WRC 2026 marks a significant milestone in reinforcing Walailak University’s vision as a “World Class University,” dedicated to producing high-impact research that drives tangible positive change for both society and the environment. Report with photos and news by School of Management, Walailak University (March, 2026) More Photos:
School of Management, Walailak University Hosts “Publication Boot Camp: From Draft to Publication” to Boost Global Research Impact
School of Management, Walailak University Hosts “Publication Boot Camp: From Draft to Publication” to Boost Global Research Impact On March 23-24, 2026, the School of Management at Walailak University organized an intensive workshop titled “Publication Boot Camp: From Draft to Publication” at Villa Kani Resort & Restaurant. The event aimed to enhance the research capabilities of faculty members and accelerate the transition of research drafts into high-impact international publications. The workshop was officially inaugurated by Assoc. Prof. Dr. Siwarit Pongsakornrungsilp, Vice President for Research and Innovation and Head of the Digital Marketing and Branding Program. In his opening remarks, he emphasized the vital role of high-quality research in driving innovation and strengthening the university’s global academic standing. Assoc. Prof. Dr. Pensiri Kaewthong, Head of the Research Institute of the School of Management, delivered the project report. She highlighted that the boot camp was specifically designed to provide faculty members with the tools, environment, and expert feedback necessary to refine their manuscripts for top-tier journals. The event was attended by the executive leadership team of the School of Management and heads of various departments, including: Assoc. Prof. Dr. Onanong Cheablam, Associate Dean Asst. Prof. Dr. Prasit Rattanaphan, Associate Dean Ms. Niramon Rawangngam, Assistant Dean for International Affairs Dr. Sasawalai Tonsakunthaweeteam, Assistant Dean for Graduate Studies Strategy Heads of Departments and faculty members across the School of Management. This boot camp represents a significant step in the School of Management’s commitment to research excellence, aligned with Walailak University’s strategic goal of becoming a international research institution. Report with photos and news by School of Management, Walailak University (March, 2026) #PublicationBootCamp2026 #FromDraftToPublication #ResearchExcellence #AcademicWriting #ResearchWorkshop #SchoolOfManagement #WBS #WBSWU #WalailakBusinessSchool #WalailakUniversity #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ #ManagementWU Facebook Comments
School of Management, Walailak University Joins Major Press Launch for WRC 2026 & Investor Day, Highlighting Sustainable Research & Innovation for 34th Anniversary
On March 13, 2026, Walailak University hosted a grand press conference for the Walailak Research Convention 2026 (WRC 2026) and Walailak Investor Day 2026 at the Khao Luang Meeting Room, Cooperative Education Building. The event showcased the university’s research and innovation prowess in celebration of its 34th anniversary. Professor Dr. Sombat Thamrongthanyawong, President of Walailak University, stated that as the university enters its 34th year, it remains committed to driving intensive research to elevate itself into a world-class research institution. The focus is on creating tangible knowledge that addresses the needs of both society and the nation. Assoc. Prof. Dr. Siwarit Pongsakornrungsilp, Vice President for Research and Innovation and Head of the Digital Marketing and Branding Department, outlined the university’s research strategy. He emphasized integrating knowledge to produce practical results, noting that the heart of this year’s WRC and Investor Day is bridging the university’s vision with industry and social demands through excellence and commercially viable innovation. In addition to his administrative role, Assoc. Prof. Dr. Siwarit presented a research highlight from the School of Management: “Knowledge Management for Carbon-Neutral Hotel Operations to Reduce Greenhouse Gas Emissions in Nakhon Si Thammarat.” This innovative tourism management project aligns with global sustainability trends and serves as a prime example of research with high commercial and environmental potential. The event features two core components: Walailak Research Convention 2026: An international academic platform for exchanging knowledge and research among scholars worldwide. Walailak Investor Day 2026: A business matching and innovation pitching event designed to bridge the gap between researchers and investors to promote commercialization. The School of Management played a pivotal role in this convention, hosting exhibition booths to showcase faculty research covering management, business, innovative administration, and organizational development. Other highlighted innovations at the press conference included microwave drying technology, the conversion of
School of Management, Walailak University Drives Global Research Networks through Knowledge Exchange with Pakistani Expert
School of Management, Walailak University Drives Global Research Networks through Knowledge Exchange with Pakistani Expert January 16, 2026 – The School of Management (WBS) at Walailak University continues to advance its academic strength toward international excellence by hosting the “International Research Collaboration: Knowledge and Experience Exchange” project for the 2026 fiscal year. The event was held at the Mokalan Meeting Room, 3rd Floor, Professor Dr. Wichit Srisa-an Building. The activity was organized under the theme “Building Research Networks: Knowledge Exchange for International Excellence.” The School was honored to host Prof. Dr. Mubashir Mehdi, Director of the Office of Research Innovation and Commercialization (ORIC) from Muhammad Nawaz Shareef University of Agriculture, Pakistan. He shared his professional experiences and provided strategic guidelines for establishing international research collaborations. Academic Exchange and Future Collaboration Faculty members from the School of Management actively participated in the session, engaging in a vibrant exchange of ideas. The atmosphere was filled with intensive academic discussions, laying the groundwork for: • Joint Research Development: Collaborative projects between the two institutions. • International Publications: Aiming for high-quality research output in global academic journals. Commitment to Global Standards The School of Management remains committed to continuously supporting its personnel in reaching the global research stage. This initiative aims to create innovations and knowledge that provide widespread benefits to society and the industrial sector. “School of Management Gateway to Achievement” #WBS #WBSWU #WalailakUniversity #WU #INTERNATIONALIZATIONDRIVEN #InternationalCollaboration #สำนักวิชาการจัดการ #มหาวิทยาลัยวลัยลักษณ์ #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ #PakistanCollaboration Facebook Comments
WBS Walailak University Joins Strategic Meeting to Develop Tourism Management Plan for “Wat Phra Mahathat” World Heritage Nomination
WBS Walailak University Joins Strategic Meeting to Develop Tourism Management Plan for “Wat Phra Mahathat” World Heritage Nomination January 6, 2026 – Faculty representatives from the School of Management, Walailak University, participated in a high-level meeting to develop a Tourism Management Plan. The meeting focused on addressing inquiries from the ICOMOS World Heritage Panel regarding the nomination of Wat Phra Mahathat Woramahawihan, Nakhon Si Thammarat, as a World Heritage Site. The session was held at the Nakhon Si Thammarat Provincial Office, City Hall. 🏛️ Purpose of the Meeting The primary objective was to prepare comprehensive data and respond to technical questions raised by the ICOMOS World Heritage Panel. This is a critical step in the evaluation process for the cultural heritage site “Wat Phra Mahathat Woramahawihan” to be officially registered on the World Heritage List. 🤝 Multi-Disciplinary Collaboration The meeting was chaired by Associate Professor Wirut Thinnakorn, Dean of the School of Architecture and Design, Walailak University. Experts from the School of Management contributed their specialized knowledge across various dimensions, including: Dr. Atcharawan Phenwansuk – Lecturer in the Tourism and Hotel Management program. Wipada Sompong – Lecturer in the Logistics Management program. Assistant Professor Tanyamon Petcharat – Lecturer in the Professional Culinary Arts (ProChef) program. 👥 Engagement with Key Stakeholders In addition to academic experts, the meeting brought together influential local stakeholders to ensure a concrete and sustainable management plan. Key participants included: Representatives from various communities within the Old City area. The President of the Buddhist Way of Tourism Club, Nakhon Si Thammarat. The Nakhon Si Thammarat Professional Guide Association. The Marketing Manager of the Twin Lotus Hotel. The Assistant to the Nakhon Si Thammarat Provincial Office of Tourism and Sports. 🎯 Key Strategic Goals The participants discussed critical management strategies, including visitor volume control, traffic and transportation organization,
The School of Management, Walailak University, organized a research and publication promotion activity under the topic “Using Bibliometric Analysis”
Friday, December 19, 2025 – The School of Management, Walailak University, organized a research and publication promotion activity under the topic “Using Bibliometric Analysis” at the Cho Pradu Meeting Room, Walailak University Hospital. The event featured Dr. Chukiat Siriwong from the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna, as the guest speaker, with executives and faculty members of the School of Management in attendance. Key Attendees: • Assistant Professor Dr. Pimlapas Pongsakornrungsilp, Dean of the School of Management, who presided over the opening ceremony. • Associate Professor Dr. Onanong Cheablam, Associate Dean of the School of Management. • Assistant Professor Dr. Prasit Rattanaphan, Associate Dean of the School of Management. • Associate Professor Dr. Pensiri Kaewthong, Head of the Research Center, School of Management. • Faculty members from the School of Management, Walailak University. The workshop aimed to enhance knowledge, understanding, and skills in utilizing Bibliometric Analysis tools. These tools are essential for analyzing academic publications, identifying research trends, and elevating the quality of research to effectively meet the standards of international journal publication. The School of Management expresses its profound gratitude to Dr. Chukiat Siriwong for honoring us as a guest speaker and sharing invaluable knowledge, experiences, and practical insights with all participants. We also thank every attendee for their interest and for dedicating their time to engage in this knowledge-sharing session today. #WBS #WBSWU #WalailakUniversity #WU #BibliometricAnalysis #สำนักวิชาการจัดการ #มหาวิทยาลัยวลัยลักษณ์ #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ Facebook Comments
The School of Management is moving forward to upgrade its research, planning to apply for funding in 2026-2027 in collaboration with RIIE.
December 9, 2025 – The School of Management, Walailak University, organized the “RIIE on Tour” activity under the topic “Research Grant Planning & Enhancing School’s Research Profile” at Meeting Room 2/1, Professor Dr. Wichit Srisa-an Building, Walailak University. The event was honored by the presence of the Director of the Institute for Research and Innovation Excellence (RIIE), Walailak University, who met with: 1. Assistant Professor Dr. Pimlapas Pongsakornrungsilp, Dean of the School of Management. 2. Associate Professor Dr. Onanong Cheablam, Associate Dean of the School of Management. 3. Assistant Professor Dr.Prasit Rattanaphan, Associate Dean of the School of Management. 4. Associate Professor Dr. Pensiri Kaewthong, Head of the Research Center, School of Management. As well as faculty members and the Research Center Committee of the School of Management. The meeting was held to discuss and provide strategic recommendations for the School’s research initiatives. The discussions focused on planning the submission of research grant proposals for the fiscal years 2026-2027 to ensure they are directional and efficient. The session also aimed at strengthening and defining the research profile and distinctive features of the School of Management to be more explicit and robust. The participation of the RIIE Director and the close consultation with the Research Committee marks a crucial step that will help the School prepare research proposals aligned with the requirements of funding agencies and the university’s direction. The School of Management extends its sincere gratitude for the kindness, commitment, and academic support from the Institute for Research and Innovation Excellence, which will be instrumental in sustainably elevating the quality of research and enhancing the research potential of the School and Walailak University. #WBSNEWS #WBS #WBSWU #WalailakBusinessSchool #WalailakUniversity #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ #ManagementWU #RIIE #RIIEonTour Facebook Comments
Walailak Business School Hosts Visiting Professor from Universiti Sains Malaysia for Special Lecture on Sustainable Research
The Walailak Business School (WBS), Walailak University, continues to strengthen its international academic collaboration by hosting a special guest lecture from a visiting professor from Malaysia. The event took place on Monday, November 10, 2025, from 10.00 – 11.00 AM at Meeting Room 113, Academic Building 3. WBS had the honor of welcoming Dr. Siti Rahyla from Universiti Sains Malaysia to share her expertise with the faculty. Dr. Siti Rahyla conducted a session that covered two highly relevant aspects for modern academic and organizational development: Sharing Executive and Research Experiences: Dr. Rahyla shared her valuable experiences in both academic management and research, providing inspiration and guidance for effective scholarly work. Research Trends in Environmental Economics, Value Chain, and Knowledge Management for Sustainable Development: The core lecture focused on the latest research trends in critical areas such as Environmental Economics, Value Chain analysis, and Knowledge Management, highlighting their essential role in achieving Sustainable Development goals. This guest lecture is part of the School of Management’s commitment to raising the standard of its research and teaching to an international level. It provides faculty with direct access to contemporary knowledge, cutting-edge research methodologies, and innovative ideas from an international expert, fostering high-quality scholarly output and positive societal impact. In addition, the School of Management is honored to have a Visiting Professor teaching the course “Economics in the Digital Era” throughout the program for our students. Facebook Comments
Enhancing the Quality of Research Publications in Carbon Neutrality and Sustainability By Prof. Ricky Y. K. Chan
School of Management, Walailak University Moves Forward to Elevate Research to the International Level Under the Project for Strengthening Research Capability and Developing Institutional Collaboration Networks (International Collaboration), this initiative aims to enhance the quality and standards of research outputs to meet international benchmarks. The School had the great honor of welcoming Prof. Ricky Y. K. Chan, Associate Dean (Education), The Hong Kong Polytechnic University, Hong Kong, as a distinguished speaker for a special lecture titled “Enhancing the Quality of Research Publications in Carbon Neutrality and Sustainability.” The session was held on October 29, 2025, from 1:00 PM to 4:30 PM at the Chor Pradu Conference Room, Walailak University Medical Center Hospital. This event was organized under the Reinventing Project for Enhancing Thai Universities into the International Education System, supported by the Ministry of Higher Education, Science, Research and Innovation (MHESI). Its main objectives were to: 1. Exchange knowledge and techniques: Provide opportunities for faculty members and researchers to engage with Prof. Ricky Y. K. Chan—an expert with extensive experience in publishing in international journals—to gain insights, techniques, and strategies for developing high-quality research publications that meet global standards. 2. Foster international research collaboration: Serve as a key platform for establishing international research partnerships between Walailak University and leading higher education institutions worldwide. 3. Enhance knowledge in key global issues: Focus on advancing understanding and expertise in Carbon Neutrality and Sustainability, two of the most critical global challenges, to further promote the development of high-quality research and academic publications. This activity not only contributes to elevating the research quality of the School of Management and Walailak University but also opens new opportunities for building international research and innovation networks between universities and the private sector. Ultimately, it supports Walailak University’s vision of becoming a sustainable international university in the near
WBS Internationalization Driven: Navigating Institutional Change By Prof. Dr. Marina Grusevaja
Walailak University’s School of Management Forges Ahead with International Collaboration under Reinventing Project On October 8, 2025, the School of Management at Walailak University hosted a special lecture titled “WBS Internationalization Driven: Navigating Institutional Change – Lessons for Universities and Businesses.” The talk was delivered by Prof. Dr. Marina Grusevaja from Wiesbaden Business School, Rheinmain University of Applied Sciences in Germany. This event was organized as part of the Ministry of Higher Education, Science, Research and Innovation (MHESI)’s Reinventing Project for Enhancing Thai Universities into the International Education System. During the event, Assoc. Prof. Dr. Siwarit Pongsakornrungsilp, Vice President of Walailak University, and faculty members from the School of Management held discussions with Prof. Dr. Grusevaja. They exchanged ideas on future collaborations, including student exchange programs, joint curriculum development, and research partnerships. The atmosphere was warm and constructive, with many faculty members from various disciplines within the School of Management in attendance. This reflects the school’s commitment to driving internationalization and developing academic partnerships to create innovation and sustainability on a global scale. Venue: Meeting Room 2/1, Prof. Dr. Wichit Srisa-an Building, Administrative Building, Walailak University. #WBS #WBSWU #WalailakUniversity #INTERNATIONALIZATIONDRIVEN #SchoolOfManagement #WalailakUniversity Facebook Comments
Walailak University Business School strengthens academic collaboration with leading institutions in Hong Kong
Walailak University Business School strengthens academic collaboration with leading institutions in Hong Kong On 24 July 2025, the Walailak University Business School continued to strengthen its international collaboration with leading higher education institutions in Hong Kong. The delegation was led by Associate Professor Dr. Siwarit Pongsakornrungsilp, Vice President of Walailak University and Acting Head of the Digital Marketing Program, in his role as the key driver of the Reinventing University Project. The delegation members included: Ms. Niramol Rawangngam, Assistant Dean for Public Relations and Student Recruitment Asst. Prof. Dr. Sasawalai Tontaveeteemsakul, Lecturer, Digital Marketing and Branding Program During this visit, the delegation visited the College of Professional and Continuing Education (CPCE), one of the key academic units under the governance of The Hong Kong Polytechnic University (PolyU). CPCE plays a vital role in professional education and continuing education, and is recognized as a high-potential academic partner at the international level. The Walailak delegation was warmly welcomed by CPCE executives and held an in-depth discussion on potential collaborations with: Professor Peter P. Yuen – Dean Ricky Chan – Assistant Dean (Education), CPCE, and Professor, Division of Business and Hospitality Management Dr. Pimtong Tavitiyaman – Principal Lecturer and Associate Division Head, Division of Business and Hospitality Management The meeting focused on key areas such as research collaboration, curriculum development, and academic partnerships, as well as opportunities for student and faculty exchange programs in the future. These efforts aim to enhance academic capacity and elevate the quality of education at Walailak University to meet global standards. #WBSWU #SMWU #ReinventingUniversity#WalailakBusinessSchool Facebook Comments
Walailak University Business School visited Hong Kong Metropolitan University (HKMU)
On 24 July 2025, Associate Professor Dr. Siwarit Pongsakornrungsilp, Vice President of Walailak University and Acting Head of Digital Marketing Program, as the key driver of the Reinventing University Project, led a delegation of executives and faculty members from Walailak University to Hong Kong to strengthen international academic collaboration. The delegation included: Ms. Niramol Rawangngam, Assistant Dean for Public Relations and Student Recruitment Asst. Prof. Dr. Sasawalai Tontaveeteemsakul, Lecturer, Digital Marketing and Branding Program During this visit, the delegation from Walailak University was warmly welcomed by the Mainland and International Affairs Office of Hong Kong Metropolitan University (HKMU). Representatives from HKMU who officially attended the meeting included: Mr. Thomas Lee – Senior Lecturer, Lee Shau Kee School of Business and Administration Ms. Connie Kwee – Manager, Strategic Initiatives Ms. Connie Chan – Assistant Manager, Mainland and International Affairs Office Ms. Betty Yang – Assistant Officer, Mainland and International Affairs Office The intensive two-hour meeting provided a valuable opportunity for both institutions to exchange ideas and discuss future collaborations, including: Student and faculty exchange programs Joint development of undergraduate and postgraduate curricula Establishment of collaborative research networks in areas of shared expertise In addition, the delegation had the opportunity to tour HKMU’s facilities, experience the real classroom environment, and exchange insights on educational technologies. This visit has sparked new perspectives on curriculum development and enhanced learning experiences, reinforcing Walailak University’s commitment to advancing towards global standards. #WBSWU #SMWU #ReinventingUniversity#WalailakBusinessSchool Facebook Comments
Research Project by Walailak University Wins Honorable Mention at Thailand Research Expo 2025
Research Project by Walailak University Wins Honorable Mention at Thailand Research Expo 2025 A Model for Transforming Faith-Based Waste into Thai Creative Soft Power On 20 June 2025, at the Thailand Research Expo 2025, held at Centara Grand and Bangkok Convention Centre, CentralWorld, Bangkok,the research project titled“Cultural Capital Management Based on Belief Systems Surrounding the Ancient Sand Dune”, also known as the “Srichon Project”, from Walailak University,was awarded an Honorable Mention, accompanied by a cash prize of 20,000 THB and a certificate of recognition. The award was presented by Professor Dr. Supachai Pathumnakul, Permanent Secretary of the Ministry of Higher Education, Science, Research, and Innovation (MHESI). The award was received byAssociate Professor Dr. Siwarit Phongsakornrangsin,Vice President of Walailak Universityand Head of the Digital Marketing and Branding Program, School of Management,who also serves as the Principal Investigator of the project, along with his research team. The project is a collaborative effort between Walailak University, Wat Chedi (Ai Khai), local communities, and regional networks, with support from the Program Management Unit for Area-Based Development (PMU-A). The core concept centers on faith as a foundation for developing high-value creative products, including: 🔸 “Firecracker-Tail Bag” – Crafted from 999 firecracker tails per bag, combining traditional weaving techniques with contemporary fashion.🔸 “Merit Brick” – Eco-friendly construction bricks made from firecracker debris and plaster rooster remnants.🔸 “Faith Rooster Art Toys” – Repurposed plaster rooster figures turned into collectible characters: Nong Ramruay (Richie), Nong Rai-Ram (Dancer), and Nong Ra-Rerng (Cheerful), inspired by Nora performing arts and Thai–Chinese culture. The Srichon Project serves as a national model for creatively addressing waste generated by religious practices. It promotes Thai soft power through culturally meaningful products, provides economic opportunities for local communities, and offers a sustainable solution to temple waste management challenges. #WBSWU #SMWU#SrichonProject #ThaiSoftPower #ThailandResearchExpo2025#WalailakUniversitySchoolOfManagement Facebook Comments
School of Management Presents Special Talk on the Thailand Research Expo 2025
Tuesday, 17 June 2025 Associate Professor Dr. Siwarit Phongsakornrangsin, Vice President of Walailak University and Head of the Digital Marketing and Branding Program at the School of Management, was honored to lead a special talk on the Highlight Stage at the Thailand Research Expo 2025, held at the Bangkok Convention Centre, Centara Grand at CentralWorld, Bangkok. The talk was based on the research project titled “Cultural Capital Management Based on Local Belief Systems Surrounding the Ancient Sand Dune: Enhancing the Local Economy in Sichon District, Nakhon Si Thammarat.” The project is jointly led by Associate Professor Dr. Siwarit Phongsakornrangsin and Associate Professor Prachya Krisanaphan, Deputy Dean of the School of Architecture and Design. Together, they play key roles in driving the concept of transforming faith into economy—creating value from ritual remnants and turning them into culturally and economically impactful products. During the session, Dr. Siwarit presented ideas on how to creatively repurpose local wisdom, spiritual beliefs, and ritual objects—such as used firecracker tails and plaster roosters from vow redemption ceremonies—into innovative products that help promote Thailand’s soft power. Outstanding examples include: “Success Firecracker-Tail Bag” – Fashionable bags made from redeemed firecracker tails “Merit Brick” – Eco-friendly construction materials made from firecracker and plaster rooster fragments “Faith Rooster Art Toy” – Contemporary art toys crafted from recycled plaster roosters The project involved more than 30 researchers from Walailak University, along with interdisciplinary experts, including scholars from the Thai for Communication program, who also participated in the session and presented creative outputs. This presentation reaffirmed Dr. Siwarit Phongsakornrangsin’s visionary leadership in advancing research for local development, establishing a model for leveraging cultural capital to generate economic value, and expanding its impact to national and international arenas in a sustainable manner. #WBSWU #SMWU#WalailakUniversitySchoolOfManagement Facebook Comments