On May 16, 2024, Walailak University signed a Memorandum of Understanding (MOU) with Hungkuang University, Taiwan, marking a significant step towards fostering student and faculty exchanges, joint research, and academic collaboration between the two institutions.

On May 16, 2024, Walailak University signed a Memorandum of Understanding (MOU) with Hungkuang University, Taiwan, marking a significant step towards fostering student and faculty exchanges, joint research, and academic collaboration between the two institutions.

From July 31 to August 2, 2024, a delegation from Hungkuang University visited Walailak University, culminating in an official meeting on August 1, 2024. The delegation was warmly received by:

• Prof. Dr. Sombat Thamrongthanyawong, President of Walailak University
• Assoc. Prof. Dr. Surin Maisrikrod, Vice President of Walailak University
• Asst. Prof. Dr. Patnarin Supakorn, Director of the Center for International Affairs
• Asst. Prof. Dr. Apichat Atipairin, Dean of the School of Pharmacy

The School of Management was represented by:

• Asst. Prof. Dr. Pimlapas Pongsakornrungsilp, Dean of the School of Management
• Ms. Supicha Vilaisri, Assistant Dean for International Affairs of the School of Management

The meeting served as a platform for in-depth discussions on enhancing the collaboration between Hungkuang University and Walailak University, focusing on promoting international education and research.

Key highlights of the visit include:

1. A meeting between Dr. Tsong-Min Chang, Vice President of Hungkuang University, and the President of Walailak University.
2. Guest lectures by Asst. Prof. Dr. Jason Ho, Director of International Affairs and Lecturer at the Department of Cultural Design and Marketing, Hungkuang University, on the following topics:
   • July 31, 2024: “My Past Research Regarding Post-Covid 19 Business Strategy for Sharing Economy and Hotel Business” presented to 32 students of the Hotel and Tourism Management program (Subject: THM65-211 Principles of Tourism and Hospitality Marketing in the Digital Era).
   • August 1, 2024: “Entrepreneurship & We-Media Marketing and Examples from Taiwan” delivered to students of the Digital Marketing and Branding program (Subject: MKT62-316 Branding Strategy and Integrated Brand Communications).

This collaboration is expected to significantly benefit the academic and research development of both institutions on an international scale.