WalaiLak Research Convention 2025 “ Driving the collaboration of sustainability And blue carbon research”

WalaiLak Research Convention 2025 (WRC2025)
“Driving the Collaboration of Sustainability and Blue Carbon Research”
Thursday, March 27, 2025, at Khao Luang Conference Room, Cooperative Education Building, Walailak University

The conference was opened by
Assoc. Prof. Dr. Mallika Jaroensutasinee, Vice President of Walailak University.
The report was presented by
Assoc. Prof. Dr. Pimlapas Phongsakornrungsilp, Acting Dean of the Faculty of Management Science.

This event was held under the cooperation and support of six organizations:

School of Management
School of Science
Ministry of Higher Education, Science, Research, and Innovation
Center of Excellence for Tourism Business Management and Creative Economy
Center of Excellence for Ecoinformatics

There were a total of 165 participants both online and onsite. The activities included an engaging discussion during Special Session I:
“Driving Sustainability and Blue Carbon in the Andaman and Ao Thai Coastal Areas”, which featured a Roundtable Discussion on driving collaboration in sustainability and blue carbon research, led by:

Prof. Dr. Vikas Kumar
Dr. Annette Jaya-Ram
Asst. Prof. Dr. Pimlapas Pongsakornrungsilp
Assoc. Prof. Dr. Mallika Jaroensutasinee

We would like to express our heartfelt thanks to the speakers for sharing their valuable insights during these impactful sessions.

Following this, Section II: Research Project focused on two main themes:

Theme I: Driving Sustainability through Blue Carbon in the Andaman and Ao Thai Coastal Areas
Theme II: Blue Carbon and Sustainable Tourism

Research Presentations included:

Unlocking the Future: How SMEs Can Drive Sustainability Through Digital Innovation in the Circular Economy?
Citizen Observation of Local Litter in Coastal Ecosystems
Blue & Green Synergy: Sustainability Practices for Hotel Businesses in the Andaman Islands
Exploring the Enablers and Challenges of Employee Engagement in Sustainability within the Hotel Industry
Sustainability Research for a Thriving and Resilient Future

Oral Presentations included:

Unlocking Sustainable Development in the Andaman and Ao Thai Coastal Areas
A New Life: A Study into the Process of Upcycling Businesses
Behavior and Satisfaction of Tourists Towards Yang Yai Temple, Nakhon Si Thammarat Province
Tourists’ Climate Change Awareness and Pro-Environmental Behavior in Restaurants in Koh Samui District, Surat Thani Province

Poster Presentations included:

Poster 1: Public Attitudes Toward Pollution from Public Transportation in Thasala District
Poster 2: Factors Affecting Vehicle Usage Behavior of Students at Walailak University
Poster 3: Factors Influencing Electric Public Transportation Usage: A Case Study of Walailak University Students
Poster 4: Factors Affecting Intention to Return Used Parcel Boxes: A Case Study of Walailak University Students
Poster 5: Factors Influencing the Decision to Use Parcel Delivery Services Among Walailak University Students
Poster 6: Factors Influencing the Intention to Reuse Services of Social Commerce: A Case Study of Flash Express
Poster 7: Factors Influencing Consumers’ Intention to Return Electronic Waste through Reverse Logistics
Poster 8: Factors Influencing Product Returns by Consumers for Online Purchases Through Sustainable Transportation Services: A Case Study of the Shopee Application
Poster 9: Factors Influencing the Intention to Use Electric Motorcycles: A Case Study of Undergraduate Students in Thailand
Poster 10: Willingness to Pay for Ready-to-Eat Paper-Based Food Packaging Among Consumers in Thailand
Poster 11: A Study of Traffic Congestion Problems and Sustainability Attitudes of Road Users on Ratchadamnoen Road, Mueang District, Nakhon Si Thammarat Province
Poster 12: The Factors Influencing Consumer Decision-Making in Choosing Last Mile Delivery Services that Use Green Protective Packaging
Poster 13: Factors Influencing Consumer Behavior in Choosing Eco-Friendly Transportation for Food Delivery Services
Poster 14: A Study of Sustainability Factors Influencing the Choice of Public Transportation: A Case Study of Public Transportation Users in Bangkok