WBS has set a significant milestone in curriculum reform, aiming to elevate educational excellence to international standards.

The School of Management recently held a strategic meeting led by the Dean and Vice Dean, together with the Heads and staffs of four key departments—Tourism and Hotel Management, Logistics Management, Digital Marketing and Branding, and Professional Culinary Arts—to discuss future directions for curriculum development.

The meeting focused on global trends and the rapid pace of digital transformation in higher education, with particular emphasis on how academic programs can be updated and redesigned to better meet the evolving needs of stakeholders, including industry partners, employers, students, and society.

Key discussions highlighted the importance of:

– Integrating digital transformation and emerging technologies into business curricula

– Strengthening industry relevance and stakeholder engagement.

– Promoting interdisciplinary learning across tourism, logistics, marketing, and culinary disciplines.

– Enhancing graduate competencies to prepare business administration professionals for a dynamic and competitive global environment.

– Exploring the development of 3+1 double degree programs in collaboration with international universities, to enhance global exposure, academic mobility, and international employability of graduates

This meeting represents a significant milestone in the School of Management’s ongoing journey toward curriculum innovation and academic excellence. The collaborative exchange of ideas among academic leaders will play a vital role in shaping the future of Business Administration education, ensuring that graduates are adaptive, digitally competent, and ready to respond to real-world challenges.

The outcomes of this strategic discussion will serve as a foundation for continuous curriculum transformation, reinforcing the School of Management’s commitment to delivering high-quality, future-oriented education aligned with global changes and stakeholder expectations.