Research Facility Activities
School of Management Presents High-Quality Research at the “Walailak – Senate” Collaboration
School of Management Presents High-Quality Research at the “Walailak – Senate” Collaboration Platform Linking Academic Knowledge to Policy Development On 16 June 2025, Walailak University hosted a study visit and discussion session as part of a collaborative initiative between the Senate Secretariat Office and Walailak University, aimed at linking academic research and knowledge to support evidence-based policy development. The event took place at Moklan Conference Room, Professor Dr. Vitit Srisaan Building, Walailak University. The event was honored by a welcome speech from Professor Dr. Sombat Thamrongthanyawong, President of Walailak University, and an opening address by Mr. Peerapot Rattanamalee, Deputy Secretary-General of the Senate. Following the opening ceremony, a policy-focused discussion was held under the topic:“Strategic Direction for Academic–Government Collaboration in Developing a Research-Based Policy Platform”The discussion emphasized the co-creation of a shared academic database and the integration of research outcomes into the public policy process. A key highlight of the event was the presentation of selected research projects by Walailak University faculty members. Notably, research from the School of Management garnered strong interest, including: “Marketing Development for the Tourism and Service Industry in High-Quality Health Tourism Routes”by Associate Professor Dr. Siwarit PhongsakornrangsinThis project aims to elevate the health tourism sector by designing products and services that meet the needs of high-end tourists. It also focuses on developing a sustainable marketing model rooted in research-based data and insights. “Upgrading Tourism Database Management and Promoting Local Identity Towards a Provincial Branding Strategy in Krabi and Adjacent Areas”by Assistant Professor Dr. Phimlapat PhongsakornrangsinThis study highlights strategic database management for area-based tourism, with an emphasis on transforming cultural and service-based strengths into provincial identity to enhance long-term sustainability in Andaman coastal regions. These research presentations demonstrated Walailak University’s capacity to generate impactful academic work that aligns with national policy needs and provides practical value
Warm Welcome Extended to Akron Students Upon Arrival at Nakhon Si Thammarat to participate in the WU & Akron Study Abroad Program 2025
On May 22, 2025 A delegation of students and faculty members from the University of Akron, United States, arrived at Nakhon Si Thammarat Airport to participate in the WU & Akron Study Abroad Program 2025, hosted by Walailak University from May 22 to June 1, 2025, in Nakhon Si Thammarat, Thailand. The delegation was warmly welcomed by representatives from Walailak University, led by: Assistant Professor Dr. Pimlapat Phongsakornrungslip, Dean of the School of Management, and Associate Professor Dr. Siwarit Phongsakornrungslip, Head of the Digital Marketing and Branding Program, together with faculty members, staff, and students participating in the program. The WU & Akron Study Abroad Program aims to enhance cross-cultural understanding, foster academic development, and strengthen institutional collaboration between the two universities. Throughout the program, Akron students will engage in immersive cultural experiences and benefit from high-quality international academic exposure. Walailak University remains dedicated to promoting international educational exchange and cultivating strong partnerships with global academic institutions, with the vision of providing students with enriched academic and intercultural experiences that contribute to sustainable global citizenship. #SMWU #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ Facebook Comments
Participated in the opening ceremony of the Language and Cultural Learning Experience Program in Taiwan
Students from the Tourism and Hospitality Program, School of Management, Walailak Universityparticipated in the opening ceremony of the 2025 Language and Cultural Learning Experience Program in Taiwan, held from April 19 to 30, 2025. The group was led by:✨ Assoc. Prof. Dr. Oranong Chiebleam(Deputy Dean of the School of Management)✨ Dr. Sukhumarn Klamsaengsai(Assistant Dean for Student Affairs, School of Management)along with staff members from the School of Management. They traveled to the Republic of China (Taiwan) to take part in a special Short Program. A total of 40 third-year students from the Bachelor of Business Administration (Digital Tourism and Hospitality Management) program joined this initiative, which aimed to strengthen international collaboration at Hungkuang University, Taiwan. During the visit, both institutions also discussed future student exchange opportunities to enhance international learning experiences and broaden global education opportunities for students. #WBSWU#SMWU#SchoolOfManagementWalailakUniversity Facebook Comments
Strengthening International Collaboration at Hungkuang University, Taiwan
📌 The School of Management strengthened its international collaboration efforts at Hungkuang University, Taiwan, on April 21, 2025.The delegation was led by:✨ Assoc. Prof. Dr. Siwarit Phongsakornrangsin(Vice President of Walailak University)together with✨ Asst. Prof. Dr. Phimlapat Phongsakornrangsin(Dean of the School of Management)✨ Assoc. Prof. Dr. Oranong Chiebleam(Deputy Dean of the School of Management)✨ Asst. Prof. Supicha Wilaisri(Assistant Dean for International Affairs)✨ Dr. Sukhumarn Klamsaengsai(Assistant Dean for Student Affairs)and administrative staff of the School of Management. The delegation visited Hungkuang University in Taichung, Taiwan, a partner institution under a Memorandum of Understanding (MoU). The purpose of the visit was to discuss strategies for promoting faculty and student exchanges, as well as to develop international research collaborations. The aim is to provide opportunities for faculty and students to engage in joint research projects with partner universities and publish in high-quality academic journals. Furthermore, the collaboration supports the development of a stronger international research network through the International Leadership in Education and Research Network (iLEARN) and the Reinventing University Project for the 2025 fiscal year. This visit marks another significant milestone in the School of Management’s continuous effort to drive international academic collaboration forward. Facebook Comments
WalaiLak Research Convention 2025 “ Driving the collaboration of sustainability And blue carbon research”
WalaiLak Research Convention 2025 (WRC2025)“Driving the Collaboration of Sustainability and Blue Carbon Research”Thursday, March 27, 2025, at Khao Luang Conference Room, Cooperative Education Building, Walailak University The conference was opened byAssoc. Prof. Dr. Mallika Jaroensutasinee, Vice President of Walailak University.The report was presented byAssoc. Prof. Dr. Pimlapas Phongsakornrungsilp, Acting Dean of the Faculty of Management Science. This event was held under the cooperation and support of six organizations: School of Management School of Science Ministry of Higher Education, Science, Research, and Innovation Center of Excellence for Tourism Business Management and Creative Economy Center of Excellence for Ecoinformatics There were a total of 165 participants both online and onsite. The activities included an engaging discussion during Special Session I:“Driving Sustainability and Blue Carbon in the Andaman and Ao Thai Coastal Areas”, which featured a Roundtable Discussion on driving collaboration in sustainability and blue carbon research, led by: Prof. Dr. Vikas Kumar Dr. Annette Jaya-Ram Asst. Prof. Dr. Pimlapas Pongsakornrungsilp Assoc. Prof. Dr. Mallika Jaroensutasinee We would like to express our heartfelt thanks to the speakers for sharing their valuable insights during these impactful sessions. Following this, Section II: Research Project focused on two main themes: Theme I: Driving Sustainability through Blue Carbon in the Andaman and Ao Thai Coastal Areas Theme II: Blue Carbon and Sustainable Tourism Research Presentations included: Unlocking the Future: How SMEs Can Drive Sustainability Through Digital Innovation in the Circular Economy? Citizen Observation of Local Litter in Coastal Ecosystems Blue & Green Synergy: Sustainability Practices for Hotel Businesses in the Andaman Islands Exploring the Enablers and Challenges of Employee Engagement in Sustainability within the Hotel Industry Sustainability Research for a Thriving and Resilient Future Oral Presentations included: Unlocking Sustainable Development in the Andaman and Ao Thai Coastal Areas A New Life: A Study into the Process of
Walailak University Launches the “Infinity Rich” Spiritual Tourism Route in Sichon, Nakhon Si Thammarat
Walailak University Launches the “Infinity Rich” Spiritual Tourism Route in Sichon, Nakhon Si Thammarat 31 January – 2 February 2025 Walailak University has unveiled a new tourism route “Infinity Rich,” which connects eight key attractions in Sichon District, Nakhon Si Thammarat Province. Centered around Wat Chedi, the route invites spiritual travelers to experience rituals believed to bring good fortune, boost tourism activity, and sustainably distribute income to local communities—with support from the Program Management Unit on Area Based Development (PMUA) Fund. Associate Professor Dr. Siwarit Pongsakornrungsilp, Vice President of Walailak University, revealed that from 31 January to 2 February 2025, the university, in collaboration with Wat Chedi (Ai Khai), the Tourism Authority of Thailand’s Nakhon Si Thammarat Office, local government bodies, educational institutions, community groups, and the Program Management Unit on Area Based Development, officially launched the tourism route “Sichon Spiritual Trip: Heal Heart, Heal Life and Heal Luck @ Sichon Infinity Rich.” This initiative is part of the research project titled “Management of Cultural Belief-based Capital Around the Ancient Sand Ridge to Elevate the Local Community Economy in Sichon District, Nakhon Si Thammarat (Srichon),” supported by PMUA, and has attracted enthusiastic participation from tourists, media, and tourism entrepreneurs alike. Associate Professor Dr. Siwarit explained that the research team at Walailak University observed that visitors to Wat Chedi primarily come to pay respects, offer prayers, and seek fulfillment. Accordingly, the development of a tourism route that links the cultural capital of Sichon District was designed to resonate with local beliefs and faith—not only within Sichon but also in neighboring districts. This insight led to the creation of the Infinity Rich route, alongside the collaborative development of the Srichon brand, which symbolizes the prosperity, auspiciousness, fulfillment, and progress of the ancient sand ridge in Sichon District. The Infinity Rich route consists
Mitsubishi Corporation Signs MOU with Walailak University to Support the Launch of Carbon Neutral Tourism CSR Project in Krabi
Mitsubishi Corporation Signs MOU with Walailak University to Support the Launch of Carbon Neutral Tourism CSR Project in Krabi Mitsubishi Corporation, Japan, and Walailak University’s School of Management signed a Memorandum of Understanding (MOU) to support the launch of a carbon neutral tourism corporate social responsibility (CSR) project in Krabi Province, backed by a one-million-baht grant. On October 1, 2024, Professor Dr. Sombat Thamrongthanyawong, President of Walailak University; Associate Professor Dr. Siwarit Pongsakornrungsilp, Vice President; Assistant Professor Dr. Pimlapas Pongsakornrungsilp, Acting Dean of the School of Management; and executives welcomed Mitsubishi Corporation, led by Mr. Hiroyasu Sato, President of Mitsubishi Company (Thailand) Ltd., during their visit to Walailak University at the Honor Hall. Assistant Professor Dr. Pimlapas Pongsakornrungsilp said that Mitsubishi Corporation, Japan, and Walailak University signed the MOU for a CSR project supporting carbon neutral tourism in Krabi, based on research funded by the Program Management Unit for Competitiveness (PMUC). The project aims to assist the business sector in reducing carbon footprints, conserving the environment, and promoting sustainable tourism industry in Thailand. Mitsubishi Corporation has provided Walailak University with one million baht to support carbon neutral tourism-related research, human resources development, and awareness campaigns in Krabi Province. The School of Management plays a part in promoting carbon neutral tourism through training programs and workshops by experts from Walailak University. These programs aim to raise awareness and enhance the capabilities of stakeholders, including transport operators, hotels, tour companies, restaurants, and local communities in supporting sustainable tourism. “This collaboration will provide opportunities for knowledge exchange and hands-on experience for students, academics, and faculty members. It will strengthen skills, promote knowledge, and enhance competitiveness on an international scale, while supporting the growth of carbon neutral tourism in Krabi and sustainable economic development,” said Dean Pimlapas. Facebook Comments
Walailak University offers Free Educational Outreach: Low-Carbon Tourism for Sustainability in the “Nipa Palm” Agricultural Area of Khanap Nak Community, Pak Panang District, Nakhon Si Thammarat Province
Walailak University offers Free Educational Outreach: Low-Carbon Tourism for Sustainability in the “Nipa Palm” Agricultural Area of Khanap Nak Community, Pak Panang District, Nakhon Si Thammarat Province On August 3, 2024, the School of Management at Walailak University organized a field study program to provide free educational opportunities to local community members about low-carbon tourism in the agricultural area “Nipa Palm” in the Khanab Naak community, Pak Phanang District, Nakhon Si Thammarat Province, Thailand, in order to promote tourism and sustainability. The School of Management has carried out four major activities, as follows: Preliminary survey of needs for tourism activities that promote sustainability of the agricultural area “Nipa Palm” Since June 2024, the School of Management, led by Dr. Sukhuman Klamsaengsai, has surveyed the needs of the community through interviews and focus group meetings on the implementation of activities that promote the sustainability of the nipa palm agricultural area by using sustainable tourism activities under the concept of low-carbon tourism as one of the tools to care for the “Nipa Palm” resource of Khanap Nak community, Pak Phanang District, Nakhon Si Thammarat Province. It was discovered that the villagers were interested in and wanted to know information about the management guidelines for the use of nipa palm forest areas through low-carbon tourism activities, as well as knowledge about carbon footprints, carbon Absorption, and carbon credits in nipa palm forest areas to be useful in caring for nipa palm forest resources appropriately. Assessment of basic knowledge and understanding about low carbon tourism in “Nipa Palm” agricultural area In addition, a team of instructors and staff created a field survey tool to gather questionnaires from 150 village representatives in Khanap Nak Subdistrict’s nine villages to assess their fundamental knowledge and awareness of low-carbon tourism and carbon-related issues. The study discovered that
The School of Management is delighted to welcome 11 students and Dr. Nigel Chang from James Cook University, Australia between 20 June – 1 July 2024
The School of Management is delighted to welcome 11 students and Dr. Nigel Chang from James Cook University, Australia between 20 June – 1 July 2024 They had the opportunity to immerse themselves in Thai culture, practice cooking delicious Thai dishes and desserts at our Pro Chef kitchen, and study Eco-tourism in Krabi Province, Thailand, with a focus on sustainable travel development. A special thanks to the five students from our School of Management who served as buddies for the JCU students throughout the program. Your hospitality and support made this experience unforgettable! May the bond between Walailak University and James Cook University continue to grow stronger. #WalailakUniversity #JamesCookUniversity #CulturalExchange #GlobalFriendship Facebook Comments
School of Management Studies Organize a project to drive the publication of research articles in international journals that are published in the Scopus database. Activities to select appropriate journals to publish work. and the activity of reviewing research article drafts
School of Management Studies Organize a project to drive the publication of research articles in international journals that are published in the Scopus database. Activities to select appropriate journals to publish work. and the activity of reviewing research article drafts on Tuesday, April 9, 2024 at the 80-seat meeting room, Academic Building 3 with Asst. Prof. Dr. Thanaphas Dejpawuttikul, Acting Deputy Dean of the School of Liberal Arts, as a speaker organizing this project. in order to exchange knowledge between lecturers who are experts in publishing and helping to push for faculty members in the school and faculty members from other academic schools that conducts research and publishes research articles or academic articles in social science Come to exchange knowledge, experience and techniques to increase the number of works published in international databases. to support for faculty members both in and outside the school can produce work in the Scopus database. #สถานวิจัยสำนักวิชาการจัดการ #SMWU #สำนักวิชาการจัดการมหาวิทยาลัยวลัยลักษณ์ Facebook Comments
The International Conference in Management Studies 2024 (ICMS 2024) “Carbon Neutrality in the Creative Economy”
International Conference in Management Studies 2024 (ICMS 2024) “Carbon Neutrality in the Creative Economy” School of Management, Center of Excellence for Tourism Business Management and Creative Economy: TBUS and , Logistics and Business Analytics Center of Excellence: Logbiz, and the Research and Innovation Institute of Excellence (RIIE) Report on the International Conference by Assist. Prof. Dr. Pimlapas Pongsakornrungsilp, Acting Dean, School of Management, Walailak University Opening Speech by Assoc. Prof. Dr.Siwarit Pongsakornrungsilp, Vice President at Walailak University Special Keynote Speech: Dr.Eusebius Pantja Pramudya (Pantja),Universitas Prasetiya Mulya, Indonesia Topic: Renewable Energy for Sustainable Supply Chain and Logistics: Aspects considered for achieving economic, social and environmental aspects beyond ESG Special Keynote Speech: Khun Kusuma Kinglek Topic: Innovative Carbon Neutrality for Enhanced Service and Sustainability for International Customers Bridging Theory and Practice for Real-World Impact Show & Share: Carbon Neutral Practices by Krabi Local Businesses Afternoon ✅Research Presentation 1.Productivity Improvement in Body Powder Filling Process (author: Sivapong Phetsong) 2.Supply Chain Dynamics: Exploring the Impact of Environment-Friendly Consumption on Brand Royalty of Tea in China (author: Haidong Liang) 3.Consumer Demand in the Supply Chain of Fresh Coffee in Mueang District, Nakhon Si Thammarat Province (author: Pariwat Janprim) 4.The Impact of Land Transfer on Farmers’ Satisfaction in China: The Mediation Effect of Social Aspects (author: Weiwei Zhang) Poster Presentation 1.Satisfaction and consumer behavior of Thai non-fermented rice noodle (Kanom- Jeen-Sen-Sod) in Nakhon Si Thammarat Province. 2.Guidelines for minimising food waste in hotels. 3.Development of protein-enriched coconut water beverage product from by-product of the cold-pressed coconut oil production process. Results of carbon footprint of the conference 3.57 tco 2 eq https://drive.google.com/…/1–_cT22… #CarbonneutralityCreativeEconomy #InnovateSustainably #SMWU #ICMS2024 Facebook Comments
The School of Management organizes a project to propel the application for an academic position. Topic: Creating academic works of the type of textbooks, books, and research papers in a standard and quality format for applying for academic positions.
The School of Management organizes a project to propel the application for an academic position. Topic: Creating academic works of the type of textbooks, books, and research papers in a standard and quality format for applying for academic positions. The School of Management organizes a project to propel the application for an academic position. Topic: Creating academic works of the type of textbooks, books, and research papers in a standard and quality format for applying for academic positions. By receiving honor from qualified lecturers, Prof. Dr. Achara Chandrachai On Sunday, February 11th, 2024 at Chor Pradu Conference Room, Floor 4, Building A, Walailak University Hospital. the opening speech by Assoc.Prof.Dr. Siwarit Pongsakornrungsilp, Vice Chancellor of Walailak University Including Asst. Prof.Dr. Pimlapas Pongsakornrungsilp, the Acting Dean of the School of Management, the Acting Vice Dean, Assistant Deans, lecturers, and personnel of the School of Management are invited to join in propelling the application for academic positions. The focus will be on creating academic works such as textbooks, books, and research papers in a standardized, high-quality format suitable for applying for academic positions.” The objectives of the project are as follows: 1. To increase the number of academic positions applied for by academic personnel of the School of Management. 2. To provide academic personnel with the knowledge and understanding of how to create academic works in the form of textbooks, books, and research papers in a standard and quality format for applying for academic positions. 3. To enhance the knowledge and understanding of academic personnel in writing teaching materials and teaching documents, to meet the standards required for applying for academic positions. 4. To provide academic personnel with knowledge of human ethics to plan for applying for academic positions. Facebook Comments
The School of Management organizes Research collaboration projects. Fiscal year 2024, 9 – 10 December 2023
The School of Management organizes Research collaboration projects. Fiscal year 2024, 9 – 10 December 2023 led by Assoc. Prof. Dr. Siwarit Phongsakornrangsilp, Vice Rector Asst. Prof. Dr. Pimlapas Phongsakorn Rangsin Dean of the School of Management and faculty members of the School of Management organize Research collaboration projects Fiscal year 2024 and traveled with the RheinMain University team to visit the area and visit the research project of the School of Management in Krabi Province to study and learn about the social and cultural context in Nakhon Si Thammarat and Krabi Province. Exchange and create cooperation to develop teaching curriculum and research in the future. Facebook Comments
“Blue Crab Identity Menu” : Promoting food wisdom, food security knowledge and careers of local communities utilizing culinary knowledge and technology via the Walailak Blue Crab Bank.
“Blue Crab Identity Menu” : Promoting food wisdom, food security knowledge and careers of local communities utilizing culinary knowledge and technology via the Walailak Blue Crab Bank. By Mr. Pavit Tansakul, Dr. Yeamdao Narangajavana, Dr. Sukhuman Klamsaengsai This an academic service project aiming to provide benefits at community level. The project focuses on making local community aware of the importance of “Blue Crab” and “Inshore Fisheries” in the local area. With the uniqueness of local resources, the food quality has been improved under the Walailak Blue Crab Bank. It also educates fishermen and community groups of housewives for sustainable food resource management. Local community should have access to safe and adequate food supply to provides necessary nutrition. The sustainable fishing delivers a tremendous recovery of fish stocks and their habitats, as a result, greater food security. Therefore, this project helps promoting knowledge and skills for increased food production, such as: Principles of good food manufacturing practices (Good Manufacturing Practice: GMP) to ensure safety and consumer confidence Technology for analyzing food nutrition (Food Nutrition) in order to design nutrition labels – product label design (Food Nutrition Label and Food Label Design) that reflect the community’s values and identity. Vacuum sealing technology (Vacuum Sealer) to help preserve the freshness of ingredients in bags for longer period of time. In the business of selling frozen ready-to-eat food (Frozen Ready-to-(h)eat Food). Ban Nai Thung Blue Crab Bank and Coastal Fisheries Learning Center, Tha Sala District, Nakhon Si Thammarat Province founded in 2003 with the primary goal of increasing participation in coastal resource management. The organization comprises a variety of specific interest group of locals such as savings groups, community shops, fishing equipment funds, and so on. Subsequently, the number of “blue crabs” and marine animals in the area grows year after year. To
🎉🎉It’s a fantastic opportunity from Professor Dr.Vikas Kumar 🎉🎉
“It’s a fantastic opportunity from Professor Dr.Vikas Kumar, Associate Dean for Research Innovation and Enterprise , Birmingham City Business School as part of our Reinventing University project. Thank you for generously providing us with knowledge sharing and support.” Facebook Comments